Tuesday, September 21, 2010

Music Sponsorship - so called

Sponsorship covers costs of Mariah Carey's latest album - Springwise

Copyright laws around the world are changing. Faster changing than copyright laws are the copyright business.  There are several books out there that predicts the demise of century-old business model of the recording industry.

Music sponsorship is one of the candidate model which will shoulder out the old model.

Music Sponsorship

"Music sponsorship" is a new term that has not been fixed as an industry standard phrase. Under the music sponsorship, somebody sponsors (gives money or something equivalent) a music and listeners listen to the music for free.When sponsoring a music, the sponsor's sponsorship is split in halves and distributed to the composer and the recording studio (which will pay royalty to the performing artists).

Music sponsorship is operating under the copyright law status quo. But it has the potential of changing the music industry geography. Why is it?

Music as pure art is done

Think about this. It is an anthropoligical issue. When did people start to listen to music as pure art? When will people stop listening to music as pure art?

It has not been for long since people listened to music as a solemn art that requires quiet audience. For the majority of the human history, music has been part of something bigger. i.e., festival, party, war, etc. For a brief period of time, music has taken the status of pure art. The short period of time has nearly ended. We are living in a world where music is not treated as pure art any more. Music is treated as part of something else, i.e., cellphones, commercials, movies, Starbucks, etc.

In the world where music is not a pure art, people aren't willing to pay for music per se.

No comments:

Post a Comment

두만강의 어원

두만강(Tumen River)의 이름은 어디서 유래되었을까? 네이버검색을 해보면 투먼은 만(灣)을 뜻하는 만주어에서 유래되었다고 한다. 과연 그런지는 만주어 전문가에게 물어봐야 할 일이다. 재미있는 건, 러시아 사람에게 두만강의 뜻을 물어보면 '...